Personal branding and identity design for your brand. Whether personal or corporate, it’s a brand after all. Especially the fact that you plan to have it for years to come rather than treat it as a short-term plan.
Having a logo to represent your personal brand is wonderful. Logo represents the vision of your brand. It helps guide your audience to idea and specialization behind it. Still, there is more to personal branding than a logo design.
A coffee shop is not like an apparel store. And a restaurant is not like a gym. So representing your brand with distinctive logo will help in many ways.
I think that there are many misunderstanding regarding logo and branding design. You may think that your brand doesn’t need a logo or an identity design. Yet, the basic knowledge you have about logos, the clearer your understanding around it.
It gives a direction for your brand along with full branding design. This saves you a lot of time when creating even social content. From a personal experience, only when I had a clear idea about my brand and formed visuals for it did I have a clear direction. Visuals are always parallel with the vision and mission to your brand. Otherwise, there may be miscommunication between your brand and audience which leads to confusion.
Even your brand’s color palette tells a story. It gives certain mood and emotions to your brand. Thus, emphasizing the mission statement and vision. There isn’t a specific number of colors to choose for your brand. You can choose two colors, or one main color. It delends
You can read my other blog post on Logo Design Process on Artista’s website:
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