Personal Branding Identity, and Logo Design

Personal brand

Do you have a personal brand?

Whether personal or corporate, it’s a brand after all. Especially the fact that you plan to have it for years to come rather than treat it as a short-term plan.

Having a logo to represent your personal brand is wonderful. Logo represents the vision of your brand. It helps guide your audience to idea and specialization behind it.

A coffee shop is not like an apparel store. And a restaurant is not like a gym. So representing your brand with distinctive logo will help in many ways.

I think that there are many misunderstanding regarding logo and branding design. You may think that your brand doesn’t need a logo or an identity design. Yet, the basic knowledge you have about logos, the clearer your understanding around it.

It gives a direction for your brand along with full branding design. This saves you a lot of time when creating even social content. From a personal experience, only when I had a clear idea about my brand and formed visuals for it did I have a clear direction. Visuals are always parallel with the vision and mission to your brand. Otherwise, there may be miscommunication between your brand and audience which leads to confusion.

Kindly share with us your experience or concerns you have in the comments below.

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